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#ArtissimaLive | Artissima 2018. 25th Edition: Time is on our side

3 October 2018 #ArtissimaLive

Vincenzo Estremo (per Droste Effect)

In 2018 Artissima art fair celebrates its 25th anniversary. For the second year running, Ilaria Bonacossa is the director of the event, which will run from Thursday, November 1 up to Sunday, November 4 at the OVAL in Turin, Italy. As every year, Artissima 2018 will offer the possibility for people to came and encounter the brand new artistic tendencies. Artissima is not your usual art fair, the event is not purely commercial, because it has been transformed into a broader and eclectic cultural event. The Turin art fair has always been very mindful of new galleries, young artists and brand new art. It has a rich program of performances, concerts, and happenings produced by the fair and presented in several spots all around the city of Turin. The fair is curated by Artissima Srl, a company connected with the Fondazione Torino Musei.

Artissima 2018 is titled Time is on our side – Il tempo è dalla nostra parte; with it, Bonacossa wishes to investigate the notion of time in a wider perspective. Listening to the words of Bonacossa during the fair’s presentation was a good way to understand a bit better what lies behind this edition of Artissima. Before the publication of the theory of special relativity in 1905 time was considered absolutely stable, and phrases like “time is on our side” (quoting Bonacossa) were inadmissible. Hence, we can say that time before special relativity was different from time after it. Thus, the idea of time being on our side can exist only in relation to the qualitative notion of time. Thus, time is not only a matter of size, in the case of length we know that there exists a length standard and we know that any body has its particular length. This is quite different in the case of time and in the case of the time evoked by the director in her conception of the fair. The time that Artissima aims to retrieve is the result of an illusion, something that completes, or better improves, the process of mechanical time, based on the Earth’s rotation and on the synchronization of clocks. Here is the power of art, that states that any process has its time and any time has its own features. In my personal opinion, it resembles the great work of Christian Marclay that in 2010 released The Clock, a moving-image installation based on a looped 24-hour video montage of scenes from film and television that feature clocks or timepieces. A work that evokes the intrinsic power of art, its capability to speak about time.

This year, Droste Effect magazine will proudly be a part of Artissima 2018, in the project #ArtissimaLive, together with ATPdiary, KABUL, and Widewalls. We ask all of you to come and join us on November 2nd at our stand. #ArtissimaLive is a platform coordinated by ATPdiary’s Elena Bordignon with the function of involving Italian and international online magazines in the production of live and original contents related to the fair, with interviews, special social media projects, and artists’ talks. Among the special projects (DAF Struttura, Artissima Stories, Artissima Junior, Alberto Treccani, The Edit Dinner Party, Carol Rama and Drawing the Invisible) a particular mention goes to the one dedicated to Carol Rama that this year aims to narrate the close friendship between Carol Rama and Edoardo Sanguineti.

READ MORE ON: Droste Effect Artissima 2018. 25th Edition: Time is on our side

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